Monday, September 20, 2010

Hyundae Motor's marketing strategy that uses "The Fugitive Plan B"

Hyundae Motor
Hyundae Motor1
Hyundae Motor2

"The Fugitive Plan B" has been talk of the town in the film industry as it stars South Korea’s biggest heartthrobs, such as Rain who has emerged as a rising hollywood star, Daniel Henney, Lee Na Young, Lee Jugn Jin, etc, while being filmed on location in Asian countries, Japan, Beijing, Macau and so on.

Hyundai Motor plans to maximize the advertising effect by putting various strategic kinds of cars they have in the drama, focusing on this characteristic, "The Fugitive Plan B" features a lot of dynamic road chase scenes.

Their brand-new automobile 'Sonata' will be seen as Ji Woo's (Rain) car in the drama.

Source: Money Today, Prime Econcomy & Yonhap news

No comments: