The reference to Rain in an article, "Capitalizing on male consumer markets"

-Rain part-

Since SK Telesys 'Aura Phone' ad using Rain for its advertising character was aired, not only have many men come looking for this product but also they've been calling about the clothes or the sunglasses, or etc. he wore in the ad, which is a reflection of men's greater desire for consumption and gets them willingly to open their wallets.

Source: DongA
Brief translation credit: rain bird@rain-eu.com