Rain in an article 'Culture is Power'

Hanryu (the Korean Wave) is now spreading across Asia throughout the world even in geographical areas through culture.

There was a large signboard promoting singer and actor Rain's Hollywood blockbuster Ninja Assassin on Times Square in the center of New York last October.

Global companies such as Samsung, LG, etc. representing Korea have been advertised on Times Square through the signboard, but it's very rare for a Korean actor to show up there through a Hollywood movie.

Rain who expanded into Hollywood through movie 'Speed Racer' in 2008, has become the first Korean actor who has reached the main character of a Hollywood blockbuster through Ninja Assassin.

Source: Daily Kyungin
Brief translation credit: rain bird@rain-eu.com