Rain and Korean Air signed marketing alliances, Song Hye Kyo Laneige drilled into the Asian market

Corporate awareness of the celebrities, the easiest way to leverage the company's advertising model is hired for the job. Artists of the brand, but in recent years to expand a particular product or co-marketing with artists and has appeared beolyineun way.

Increasing reputation as a fashion designer, a pop star Jennifer Lopez perfume was named after his nickname of 'J-(J-LO)' raised with the release of huge sales. Artists own brand products connected to it by the typical example of success.

Artists have their own domestic brands still in the product itself is difficult to find reconciliation been successful. Cosmetics market, but recently the company rather than promoting a particular brand to promote each individual brand Unlike celebrities were commonplace to public relations.

The case of LG Household and Health Care 'and' a lee, 'Isa Knox' the 이효리, 라끄베르 'Oh, that Kim has been writing as a model. Brand Star Artists can appeal to targeted consumers to their brand image as a model giyonghae a request is going.

Global Star's direct sales to giyong cosmetics companies are also looking for a synergistic effect. Song Hye-kyo as a global model that naeseun Laneige Hong Kong in 2008 revenue grew more than 20% kkeuleoolryeotda.

This revenue growth as a starring Song Hye Kyo "Autumn in My Heart," "Full House" and other TV is already popular in Hong Kong and Macao will have attracted the analysis boils down to is. Asian markets to increase brand awareness in the Song Hye Kyo Laneige toktokhi benefit I've seen.

The market for male cosmetics market is growing increasingly like the situation. Deopeyiseusyapeun to attract Japanese tourists, Bae was hired for the advertising model. Lee Byung-hun's masculine image and the rain and a high awareness on World Star Republic, respectively, and Mischa Homme Nature has been a model urban soul.


As a business partner in the advertising model
Artists of the most popular entertainers pageupryeok grows increasingly employed by companies with business and marketing model, a non-partner position unfold even if the injury is.

It started in 2007, a representative for the air and rain is a co-marketing. Airlines for the first time performers in the domestic foreign co-sponsoring the show said on marketing.

World Tour is in progress for the airline approximately 5 months over the 'non' of the image engraved on the aircraft operating and promoting the show more than 80 staff and 20t of the show gave the equipment carried free of charge.

Committed here that would cost 1.8 billion won in dalhanda. The 295-seat PR sseuin aircraft A330-300 on the exterior of the esoteric images that were used to attach the job only three eokyeowon.

It took a week to work. Korean Air, Rain go on to the World Air 'for the enormous cost of building the image was not spared.

Rain in China and the World Tour was concentrated primarily in the United States also have an air can turn aggressive marketing was a factor. Rain in China and in North America, each time 4 times a show was in progress, was one of five new air routes in China was preparing for flight.

Artists of the equity investment to enable economic doemyeonseo different names in entertainment also frequently emerged. Introduced a sense of great investments, especially a lot of artists live entertainer More awareness grew of the scale. In addition, these companies invest in certain companies promote the fact alone that you can see the effect.

Artists share the code No. 1 is a Korean Wave star Bae Yong Joon. Bae Yong-jun, and the artists and other key forest certified company, the largest shareholder of the manager.

Bae Yong Joon in November 2009 based on the value of the shares exceeding 133 million. Key forest stocks in the beginning of last year, rising 38.1% compared to 9.6 billion won worth of Bae Yong-stock units will greatly from the right.

Artists include connecting Bae SM Entertainment Co., signed only with the group's president, Jay Plays iTunes Entertainment owns 6.26% of the shares are non-singers.

However, direct investment, rather then the image is silchudoen cases. Actor and singer Tae Jin Ah gyeonmiri epeussi bitu the investment in wells Reve known to have gained huge profits in the community dispute. Before long, however, the company will be charged with stock manipulation.

How to manipulate the stock price, the company pointed to the fact that artists and promoting investment in the number of individuals that resulted in his pursuit of money to leave was to arbitrage trading.

Artists say the investment companies' investments do not ask, and many private investors who had to suffer heavy losses.

Lee Jae huny@asiae.co.kr News
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Source: er.asiae.co.kr
Credit: wloi [posted on SHK thread]