Strategy raising curiosity before the comeback

The teaser film is the marketing-strategy raising curiosity before the comeback.

The marketing by the teaser film is rushing like a flood in the world of the pop song. The atmosphere, that is the teaser film is first revealed before activity in earnest, is recently being fixed like following a custom.

The reason why they reveal the teaser before even the sale is so obvious without saying, that is the marketing-strategy which tries to maximize the curiosity about action.

World star Rain also released his teaser film "Love Story" in the 5th album last 2nd, and plans to release the 2nd teaser & the sound source this 8th.

Rain put on splended acting with Ha Ji-Won in the 1st teaser film, that arrested a lot of eyes. He got much attention in that he revealed it before activity with the 5th regular album "Rainism"

Credit: mydaily.co.kr
Brief Translation: rain bird@rain-eu.com