Singer Rain goes for 'casual' for his fashion business

J-Tune entertainment (representative Cho, Dong Won, www-jtune.co.kr) is establishing
J-tune creative and entering the fashion business.

After getting ready until this season, they are planning to start from next S/S season
and chose casual for their category. They are still deciding on the brand names among
the several candidates, and it is expected to come up with a name and symbol that can symbolize ‘Rain’. There were some predictions that they would launch male character brand that uses ‘Rain’s character or jean brand that emphasizes his sexuality, but they made final decision to casual category lately, making domestic casual industry nervous.

It is planning to work with the perfect three categories of planning, sales, and design as it has fashion people from the major large companies in domestic to be involved. In the mist of busy preparation for the next year S/S season, it is causing more curiosity for people about its unknown brand color and it is expected to introduce strategic items for differentiation with other brands and design concepts.

The official brand launching event has not been decided yet but it is said that they are planning diverse performances and events.

Source : www.fashionbiz.co.kr
Translation Credit: rain bird@rain-eu.com