Wednesday, March 26, 2008

"Anydream"

Rain is a shadow of his former self in braids and a headband for the newest Samsung Anycall’s mobile phone ad campaign befittingly called “Anydream” (previous ad campaigns were “Anystar,” & “Anyband.”). “Anydream” is the official song for the 2008 Beijing Summer Olympics by the electronics giant and official sponsor, Samsung. The music video features our man in various hairstyles training his crew of dancers for battle against the B-boys in a dance competition.In the music video/commercial-extravaganza, Rain and his dance crew get served in a dance-off complete with crumping, popping, shirt-ripping, and symmetrical v-shaped dance formations. To make matters worse, Rain’s crew members ditch him afterwards.
Our ever-resourceful Rain sets out to compete in the Any Dream dance contest and resolves to train a sorry bunch of misfits into becoming dancers extraordinaries (with the help of the latest Samsung technology, of course).Not only is this music video/commercial-extravaganza a promotional vehicle for gangsta-ninja attire, kooky hair, and Samsung phones, it is also a thinly disguised parable of how Rain began JTune Entertainment with the intention to audition hopefuls to superstardom and conquer the US.You can achieve your dream too.
The music video will be released in China and Hong Kong in the beginning of April 2008.

Source: Rainasia

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